Case Studies
Helium Rank works with HVAC and mechanical contractors who care about booked jobs, not marketing metrics.
Every system we build is designed to produce measurable revenue outcomes: more inbound calls, higher close rates, lower cost per booked job, and predictable demand.
Below are examples of what happens when demand generation, call handling, and follow-up operate as one system.
HVAC Contractor — Local Market Domination
Market: Competitive metro service area
Focus: Residential HVAC service and replacement
Inbound calls increased by eliminating missed-call leakage and improving call routing. Cost per booked job dropped by tightening Google Search and Local Services Ads around service-area demand.
Close rates improved through automated follow-up and faster booking. Owner gained clear visibility into which channels produced booked work and revenue.
Result: predictable monthly lead flow and controlled ad spend tied directly to booked jobs.
Mechanical Contractor — Higher Revenue From the Same Leads
Market: Regional commercial service area
Focus: Mechanical service and maintenance
Existing lead volume was underperforming due to slow response times and poor follow-up. Call tracking and CRM visibility exposed where opportunities were being lost. Automated follow-ups and booking workflows increased jobs closed without increasing ad spend.
Result: more revenue generated from the same lead volume and improved sales accountability.
HVAC Contractor — Reduced Ad Waste, Improved Margins
Market: Multi-city service area
Focus: Service, repair, and installs
Ad spend was producing calls, but profitability was unclear. Revenue attribution connected calls to booked jobs and completed work. Underperforming campaigns were cut, and high-intent service areas were expanded.
Result: lower cost per booked job, improved margins, and confidence in scaling spend.
What These Clients Had in Common
- Unpredictable lead flow
- Missed calls and lost opportunities
- Wasted ad spend
- No clear view of ROI
What changed was not more marketing—it was better systems.
What We Measure
- Inbound calls from target service areas
- Booked jobs and close rates
- Cost per booked job
- Revenue by channel
- Monthly demand predictability
If results can’t be tied to revenue, they don’t matter.
Want Similar Results?
If you’re an HVAC or mechanical contractor looking for predictable inbound demand and clear revenue accountability, start with a Revenue System Review.